BRAVA

What's the problem? 

With the government's new restrictions, Brava must close their stores in Melbourne. What makes Brava different from other lingerie stores are their personalized customer fitting services for women sized D cup and above. As they can't provide this service at the moment, Brava hopes to promote their Virtual Fitter.

 

Women who are D cup and above often feel self-conscious about their breast size as they don't have the same selection for bras as someone with smaller breasts.

 

SMP: You don't deserve less because you have more.

 

Target Audience: Women with breast sizes D and above. 

 

Solution: Create a social media post to gain and maintain customers.