What is the problem?

Playtime is under threat and isn't a need anymore, taking play away from children. 2 in 10 children say they have no playtime and parents struggle to see the importance of it - overloading kid's schedules with after and in school learning.

 

Insight: Playing alone just isn't as fun.

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Solution: Encourage kids to play by creating a virtual platform for kids to be creative and inspired by sharing their lego creations. 

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Advertised through Instagram,  an app, and interactive metrolites.

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Partner: Anastasia Govender